what is digital marketing

Digital marketing is the process of promoting products, services, or brands using digital channels such as Google, social media, websites, email, and online advertising.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is very broad and continues to grow as more businesses move online. It includes various areas such as Search Engine Optimization (SEO), social media marketing, paid advertising, content marketing, email marketing, influencer marketing, e-commerce marketing, and web analytics. Digital marketing provides career opportunities in different roles such as SEO specialist, social media manager, content writer, performance marketer, digital marketing executive, and digital marketing strategist. Professionals can work in digital marketing agencies, IT companies, e-commerce businesses, startups, and other industries.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing:

1. Search Engine Optmisation

There are two types of SEO;

a)On Page SEO

b)Off page SEO